World Tourism Forum Lucerne is running an inspiring series of events entitled "Moving Forward".
The first event, the Online Meetup Session 1 will initiate the discussion, critically analysing the industry's existing business models and examining radical new approaches, laying the foundation for subsequent online meet-ups and the hybrid Innovation Festival later in the year.
By bringing together thought leaders, visionaries, industry experts and investors to discuss the current challenges and share novel ideas, we strongly believe we can reimagine tourism and advance innovation in the sector.
With the current challenges we all face comes a great opportunity for change. Now is the time to actively shape the tourism of the future and give it fresh impetus. It's time to rethink tourism.
Join us. Be part of the discussion.
Swiss Federal Councillor, Head of the Federal Department of Economic Affairs, Education and Research
President and CEO World Tourism Forum Lucerne
Minister of Tourism, Air Transport, Handicrafts and Social Economy of Morocco
Investor and Founder of Lakestar
CEO Steigenberger Hotels
CEO Andermatt Swiss Alps
Talk Show Host
Futurist Matthias Horx
Klaus Hommels, Lake Star CEO
Urs Gredig in discussion with Naomi MacKenzie (Co-Founder Kitro) and Johannes Reck (CEO GetYourGuide)
Marcus Bernhardt, CEO Steigenberger Hotels
Nadia Fettah Alaoui, Tourism Minister from Morocco and Raphael Krucker, CEO Andermatt Swiss Alps
Urs Gredig and Martin Barth
To participate in the 30-minute one-to-one networking session, please click here.