Free online Meetup

MOVING FORWARD - WTFL Innovation Festival 2021



Dear friends,

World Tourism Forum Lucerne is running an inspiring series of events entitled "Moving Forward".

The first event, the Online Meetup Session 1 will initiate the discussion, critically analysing the industry's existing business models and examining radical new approaches, laying the foundation for subsequent online meet-ups and the hybrid Innovation Festival later in the year.

By bringing together thought leaders, visionaries, industry experts and investors to discuss the current challenges and share novel ideas, we strongly believe we can reimagine tourism and advance innovation in the sector.

With the current challenges we all face comes a great opportunity for change. Now is the time to actively shape the tourism of the future and give it fresh impetus. It's time to rethink tourism.

Join us. Be part of the discussion.



Guy Parmelin

Swiss Federal Councillor, Head of the Federal Department of Economic Affairs, Education and Research

Martin Barth​​​

President and CEO World Tourism Forum Lucerne​

Matthias Horx


Nadia Fettah Alaoui

Minister of Tourism, Air Transport, Handicrafts and Social Economy of Morocco

Klaus Hommels

Investor and Founder of Lakestar

Marcus Bernhardt

CEO Steigenberger Hotels

Johannes Reck

CEO GetYourGuide

Naomi MacKenzie

Co-Founder Kitro

Raphael Krucker

CEO Andermatt Swiss Alps

Urs Gredig

Talk Show Host



Martin Barth

Martin Barth​​​
Switzerland and its future tourism strategy

President Parmelin

Guy Parmelin
How does tomorrows world look like and how does this influence the tourism industry?

Futurist Matthias Horx

Matthias Horx
Now it’s time to invest in future innovation!

Klaus Hommels, Lake Star CEO

Klaus Hommels
Learning from the best Start-ups

Urs Gredig in discussion with Naomi MacKenzie (Co-Founder Kitro) and Johannes Reck (CEO GetYourGuide)

Naomi MacKenzie, Urs Gredig, Johannes Reck
How existing companies stay innovative

Marcus Bernhardt, CEO Steigenberger Hotels

Marcus Bernhardt
Farewell Message from Morocco and Andermatt Swiss Alps

Nadia Fettah Alaoui, Tourism Minister from Morocco and Raphael Krucker, CEO Andermatt Swiss Alps

Nadia Fettah Alaoui, Raphael Krucker
Outlook and Goodbye

Urs Gredig and Martin Barth

Urs Gredig, Martin Barth​​​
WONDER Networking

To participate in the 30-minute one-to-one networking session, please click here.


<span class="translation lang-en ">This field is required</span>
<span class="translation lang-en ">This field is required</span>
<span class="translation lang-en ">This field is required</span>
<span class="translation lang-en ">This field is required</span>
<span class="translation lang-en ">This field is required</span>
Registration successful Too bad that you won't make it. We are looking forward to see you next time. Apologies, the registration limit has been reached.